How Listening Can Transform Sales
When it comes to sales it is essential that you don’t only find opportunities better find a way to handle these opportunities in the right direction. Empowering your employees in the sales team to improve on their communication will impact their productivity and their moral in the long run. If an organisation continually support their sales team then they are likely to have a high-performing sales team compared to its competitors.
There is a training known as listening intelligence, and this is useful for sales teams to enable them to identify how their client’s filter analyse and interpret information as they hear it. You can easily communicate the value of a product and services by having a sales team go through their listening intelligence training. According too many buyers when the salesperson listens to them then it will translate to a positive sale experience.
There are different ways that listening can help improve sales and these includes the following. It is important that you understand there are four main listening styles. There are connective listeners, and these ones are relationally oriented and concerned with how the particular product or service will benefit others. There are reflective listeners who will always listen to find information that is beneficial for them. Conceptual listeners will focus on how a particular product or service will serve a bigger purpose through ideas and possibilities. An analytical listener will only make decisions based on precise and detailed information as this is their main focus when listening.
There are different ways that listening intelligence will transform your sales process. When you use listening intelligence you will find that it becomes easier to qualify a sales lead. It is easier to sell to someone who you can identify their listening habits and patterns as you are able to emphasize on their strong points and water focus on. When you are aware of our customers listening habit it becomes easier for you to make more focused presentations that will enable them to make their decisions to buy therefore easier to change them from prospective customers to paying customers.
When your sales team has listening intelligence then it becomes easier for you to convert your customers into long-term clients as you’re able to build a relationship with them. When have clients that trust what you are telling them then it becomes easier for them even to recommend your business to others and therefore ensuring business continuity.
There are several ways that you can leverage on listening styles as a business and its include the following. It is important to have all the types of listeners factored-in in your email by optimising them. It is essential that you provide different listening options you communicate with the different types of listeners. Pay extra attention to the cues of the particular customer as different listeners have different questions that they ask regarding a product or a service.