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Pizza Franchise Naming: A Guide We are always considered a hungry people. The business world has taken food into its core. Our basic need is food. Even if you are a poor man cleaning the fields, or a wealthy business owner, they both eat. Food is power. Food and business is synonymous. Considering opening a business franchise and for you, you are convinced that it is the food business. What could be your business be? What empire are you going to make? Well, there are only 3 answers to that. Enormous numbers of studies show that these 3 food businesses never ran out. Meaning people will cherish it no matter what and no matter when. From the top are 3 businesses that flourish, fine dining, fast foods, and pizza parlors. Pizza, why? Pizza is loved from New York to Manila, and that’s a fact. Creating these sensations, the taste, the crunchy sounds, the aroma, the feeling, and ambiance inside a parlor, makes you want to create one. An Earth with the empire of pizza you created, imagine that. Ten to twenty years from now your business is all over the earth. But it needs a name. What to do now?How about that name, what can we do about it? The long-lasting effect on the subconscious part of the brain is only due to the name that is catchy. The name, the pizza franchise you’ve created when they hear it, they wanted to eat. It becomes innate and natural. Your pizza parlor is now being suggested, suddenly, all they wanted to do is buy, dine and eat. Giving it a name, how to? The name of this new pizza parlor is the question. Considering the three items when naming a pizza franchise. 1. It should sound that it was baked and prepared good. Catching their thinking is your main concern. The eternal imagination must be created for them. Create a thought that what your business is doing is baking good food, pizza for this case. Preparation of very good is why the best pizza parlors, the popular ones are known. Your popularity and marketing shoots up once proper preparations are added to your methods. The gospel of your good food is spread out to people instantly. Soft-Rolled Cheese Your Pizzas, Your Pizza: BBQ Style, Baked and Grilled Your Pizzas, are some examples. 2. It should come with a cultural word. It is about how people are affected by their own society, not about their cultures per se. Italians love tomatoes, so make sure you put lots of tomatoes on each pizza. French people love cheese. For an few example, Your Pizza’s Samurai Pizza would work for Japanese.
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3. It should always include the word ‘Pizza’. No further explanation for this one.
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In every name comes power, whatever names they may be, remember that. And your consumers will tell its tale.

Donna Mitchell