Uses and Advantages of Product Placement

Product placement marketing is becoming extremely popular today because it offers many advantages to all parties involved. Branded entertainment promotions have helped many companies to significantly improve their bottom line, especially when linked to movies with a high success rate. The information below will highlight some of the uses and advantages of product placement.

First, let take a look at exactly what is branded entertainment.

Branded entertainment, sometimes referred to as product placement marketing, is a strategy that is used to infuse branded products into various forms of entertainment. Basically, brands would offer monetary consideration to or pay for producers of films, television shows, web videos, video games and other forms of entertainment to include their products in entertainment presentations.

The emergence of movie product placement strategy has coincided with the diminishing interests in the traditional advertising mediums. Many companies discovered that consumers were not paying attention to traditional advertising media, so product placement was incorporated in their marketing strategy to reach a wider audience. Marketers reinvented their strategies and started to place advertisements in popular movies and television shows to capture consumer’s attention.

Uses and Advantages of Product Placement

When marketers started to use branded entertainment strategies, increasingly more companies were seen promoting their products in popular movies and television shows. These advertisements can be seen in popular films such as James Bond featuring Omega watches; Mission Impossible featuring Apple Macs; Men In Black promoting Ray Ban glasses and many popular television shows such as The Apprentice, Top Chef, Project Runaway and American Idol.

As of such, the branded entertainment strategy became a magic potion for marketers. Due to the major success of advertising in movies and TV shows, the marketers move on to the next level and started to use web videos, video games, music videos and other entertainment mediums.

Product placement marketing offers several advantages to manufacturers, producers and movie stars. From the perspective of the marketers, it provided companies with an opportunity to be associated with famous actors and to use movie footage and stills to conveniently advertise other products. As it pertains to the producers and actors, they earned substantial amount in fees as well as the chance to endorse brands in various film festivals.

Musicians also benefit from branded entertainment in their music videos and lyrics. Most artists use the earnings from these deals to offset the overall cost of producing their music videos.

The marketers are also using the Internet to incorporate product placements in songs that music fans would get from YouTube. In this case, the main advantage is that brands would develop higher retention rates in people’s minds whenever the artists perform at shows and concerts.

Overall, product placement and branded entertainment strategies have proven to be extremely effective as more consumers are linking certain products to the names of famous actors and singers. For this strategy to work, the brands must be featured prominently whilst making subtly appearance in movies, television shows, web videos or video games.

Source by Paula Vass

Augmented Reality – When Code Comes to Life

By definition, augmented reality is any view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. As a technology is growing rapidly, and its uses are now broadening to other platforms outside its early introduction in network sporting events.

Typically augmented reality is associated with ultra futuristic, cranial displays such as seen in movies like The Terminator. However, more familiar hardware is actually where we see the innovation of augmented reality heading. The combination of mobile computing and information-heavy, user-generated services have created a breading ground for new augmented reality applications that are pushing the limits on what we thought was possible.

The advancement of microprocessors and mobile computing has transformed augmented reality from a science fiction pipedream to an actual viable technology.

Many of the Smartphone and mobile computing devices on the market today, including the Apple iPhone™ and the Android™ phones, include built-in GPS as well as a compass which intern means that these devices have location detection. This is important because many of the current uses for AR rely on knowing the devices’ location in Cartesian space. Some applications provide directions while others provide location relevant data such as directions, events, and more. Currently, both the Android and the iPhone have AR applications that are available for download. Dishpointer is an example of such an application. The Dishpointer application allows satellite installers to find the nearest satellite. By simply by holding up their phone to the sky, a satellite installer can get a virtual overlay of the nearest satellites line of sight.

Investors are getting into the AR game as well. In early 2010 the eastern Washington state based company Gravity Jack secured $250,000 in investment money for development of a new kind of AR application. The patented augmented reality concepts that Gravity Jack is working on held so much promise that the upstart company actually had to turn away some investors since it has an existing revenue model.

Its not only start-ups that are looking at this technology. Researchers from Research and Markets (R&M) claim that both Apple and Sony are developing wearable, head-mounted video displays while General Motors is working on an AR windshield that uses a compact laser reflection to superimposes messages and graphics on the windshield. The University of Washington is working on a proof of concept augmented reality contact lenses, and though it has only been tested on rabbits, scientists believe that this type of technology will be the future of AR.

A recent trend that has emerged in the AR space is that of using augmented reality code in advertising campaigns. More and more companies are finding ways to utilize AR into their website branding. During the release of the movie Avatar, Coke developed a campaign that allowed users to see a 3D ship appear from their screen. The ship appeared when users held up specially branded coke cans to their webcam. Ray-ban has used augmented reality code on their website in such a way that users can see what various sun glasses will look like when worn.

Many people feel that AR will change the way people interact with the online world. As the technology advances the real world and the online world will become more and more intertwined. Though augmented reality is still really in its infancy as a technology it is something to be watched.

Source by Adam R Chronister

The Real Problem With The Media’s Beauty Standards

Finally, it looks like significant change is happening in the corporate media. No longer are only ultra-thin women meeting its previously very rigid beauty standard – or what it’s really been – an acceptability standard for women.

Women with actual fat on their body (gasp!) are now increasingly represented in mainstream television and even glossy magazines. Not only are they appearing, they are being presented as examples of great beauty.

Sports Illustrated featured on its cover the gorgeous model Ashley Graham in 2016, which made international news because she is by traditional media standards about 70 pounds overweight.

Graham is now going to be a judge on the panel for the show “America’s Next Top Model” with Tyra Banks.

The popular HBO show “Girls” made headlines over the past few years because it revealed actual cellulite on one of the stars of the show. Glamour magazine followed suit by displaying on its cover the four stars, one of them boldly fat, her cellulite purposefully exposed.

Cable TV, YouTube, and other forms of alternative media distribution set the precedent a decade and more earlier. They have allowed us to see real bodies represented on video on a regular basis.

Now, the corporate media itself is changing. Actresses on TV commercials, female weather forecasters, even pop stars… It’s happening. Women who are larger than scarecrow thin are no longer banned from representation as being normal, and even beautiful, people.

What a victory – or so it seems. After all, for decades, feminists, concerned parents, and “plus-size” activists have been objecting to the media’s presentations of ultra-thin women as the measure of female beauty, and the required body type to even qualify to be a star.

They argued that this standard puts almost every woman alive, even lean women, in the “too fat” category, and that it leads many girls and women to develop and anorexia, bulimia, and the kind of dieting that ultimately leads to binging.

Corporations like Dove have listened. The mainstream media are adjusting to these demands. The basic tenets of public discussion on “body image” and the representation of women have shifted. It’s progress, for sure.

But something’s missing here. Something about as big as an elephant in a room.

It’s something that has everything to do with why so many women and girls have “body image” issues in the first place, and why so many develop eating dysfunctions.

That something isn’t simply about an inflexible or unrealistic or even physically unhealthy beauty standard.

It’s also about how women’s beauty is treated. It’s about how women’s bodies, however diverse in size and color and age, are depicted.

To put it in feminist terminology: the problem is sexual objectification.

The Sports Illustrated cover featuring the beautiful Ashley Graham might have sent the message to women who are larger than scarecrow thin that they, too, can be sexually desirable at the weight they are.

But is this a message about respectful desire? Or something else?

Do the photos of the three featured women of diverse body types elicit from the male viewer: a respect for women’s boundaries, an acknowledgement of their self-possession and their complex humanity, and the understanding that a woman’s sexuality is shared only with those a woman chooses to share it with?

Or does it send the message to the male viewer that the complex humanity of women who turn them on isn’t actually real, or doesn’t matter? Does it send the message that women don’t have meaningful sexual boundaries? And that women aren’t selective in whom they choose to share their sexuality with because – just look – these three diverse models who have what many consider to be the best job in the world for women – modelling – are all offering it to the camera and to millions of anonymous male viewers, no criteria needed?

Girls and women don’t develop low self-esteem, body image complexes, and eating dysfunctions simply because their body type isn’t represented in the media.

That’s part of the problem. But it’s not the most important part. In fact, the tight control over an outer beauty standard is actually just a facet of the real, deeper problem – and that deeper problem is the disrespectful portrayal of women. The portrayal of women – and even girls – as sexual objects.

Not every woman will agree that sexual objectification of women is a form of disrespect. Some women feel that embracing that role is a way to claim their femininity, and that the sexual attention they get from that isn’t disrespectful.

I would argue that what they are enjoying is the alleviation of open disrespect and disregard.

For men who have learned to objectify women, the prelude to “getting some” looks sort of like respectful behavior – smiles, nods, attention, maybe some gentlemanly …

Best LED TV 2010-2011

LED TVs have rapidly become incredibly popular, and are clearly emerging as the new standard in televisions. Technically an advanced type of LCD TV, LED TVs have acquired the market enough to fall into a category of their own, and are poised to give older LCD TVs a serious run for the money. The technology allows for a greatly improved picture quality compared to plasma, LCD and DLP TVs. As the price gap narrows between LED TVs and the rest, be sure to check out all the features to choose the best LED TV for you.

Everyone is buying LED TVs, and the smart ones are making sure those TVs are wi-fi compatible. After all, everything is going wireless these days, so why not your TV? Out of all the manufacturers of LED TVs, the brands that stand out by offering wireless capabilities are LG and Samsung. Out of these two, Samsung is the brand that is generally considered the leader of this particular market.

On the other hand, LG's plus points include the fact that their TVs tend to be less expensive while also getting excellent customer reviews. While you're going wireless, be sure to check that your new audio and video devices fit the bill, too – for starts, you can look out Sony's great new wireless Blu-ray player which comes at an attractive price tag.

Thanks to LED technology, added to which is the new line of semiconductors, video images are sharper than ever – you will enjoy deepest blacks, crisp whites and all-round color vibrancy in an overall viewing experience that is nothing short of spectacular. Higher contrast ratios of 500,000: 1 and faster refresh rates at 250 Hz and above mean that you get picture quality that is beyond compare. Lifelike images and crisply displayed motion, even for high-speed content, takes TV viewing into the future.

Not only is the picture quality great on the best LED TVs, but they are designed to use significantly less power. On average, these televisions use 40-50% less power than comparable LCD TVs, making them easy on power resources as well as on your wallet – you'll find yourself paying less each month in utility bills. What's more is that no mercury is used in making these TVs. Mercury is toxic to the environment, and is generally used in LCD TVs so it's great that these TVs are made without this harmful substance.

As a general trend, the best LED TVs in today's market have consistently been coming from Samsung, clearly at the forefront of this technology. Not far behind are brands such as Sony and Toshiba. As the competition gets more fierce, prices of these TVs will consistently be lowered, and quality improved as kinks and bugs are fixed in the performance. Generally speaking it is recommended to go not for the top of the line models but the ones right below, for the best price-and-performance balance to get the best value for your money.

In these cases the performance of the TV is almost always comparable to the top-end model, and features offered tend also to be quite similar, but the difference in price is usually quite significant. In the past months alone, prices on these TVs have been dropping significantly so clearly now is the right time to jump in and buy.

Source by Kfir Pere

The Low-Down on This Summer's Shades

It looks like there is a worldwide plot to alter trends in sunglasses on a nearly yearly basis. It fails of course, but sometimes something that should have never been in the first place becomes a trend through sheer persistence. Growing up we had a drawer in our house that held nothing but sunglasses of every size, shape and color. My parents finally sold that house and while moving them recently we rediscovered the drawer. Inside was a fifty year history of sunglasses in America. My sisters inspected each pair recalling who they belonged to and what vacation they were from or what boy they were dating at the time. My two daughters were of course ecstatic and gleefully picked out the ones they wanted, which was nearly all of them.

Back then only a few designers had gotten into the sunglasses game. We of course had Ray-Bans and Oakleys, which cost plenty, but there were no Dior, Gucci or Armani sunglasses to be found when I was growing up. Today you can not throw a stick in an optometrist's office without hitting a dozen designer frames. I'm not so vain that I will only wear the latest fashions, but if I'm dropping some money on a pair I prefer to get something that's at least in style right now.

Oversized sunglasses are still in for better or worse. I tried a few frames by Gucci and Prada and laughed because some were so big they looked more like a mask than sunglasses. No, I do not have an especially small face. Like all designer trends, they've taken a step closer to ridiculous in an attempt to be unique. What is new is the variety of lens shapes and colors. I still can not look at them without thinking of Charlie's Angels.

Aviator glasses are also still in, but have an elementone some kind of fashion inflected mutation. Double frames, rose tinted gradient lenses, oh my. These have never been my go to as they just look like dude glasses. It does not matter how well you do your hair, how sexy you dress or even how red your lipstick is, you still look like you're wearing your brother's sunglasses.

Of course cat eye sunglasses are back because they're fabulous. I'm hoping this is a style that never goes away and even if it does I'm still wearing them until the day I die. I had a pair of black and green Armani's with full tint lenses that made the beach at noon look like the dark side of the moon. I tried to find another pair after mine were lost somewhere between Nassau and Chicago, but they do not sell that model anymore which is horrible.

If you do pick up a new pair of sunglasses this summer, remember not to throw your old ones out. Put them in that drawer with all the others so that someday you can pass them on. Plus you never know, they could come back in style.

Source by Sally Hamilton

What's the Hype With Coin Collecting? It's Fun

If you are ever wondering what the hype is about with coin collecting then this is the article for you. Coin collecting is a great hobby. It also turns into a business for some. Any variation from a coin that is in regular circulation is collectable. Some of the coins include Quarters and Dimes before 1965. They are made of 90% silver. An easy and very fast way to check for these coins in your wallet or from a bank coin roll is to just look at the side of the coins. If the side is all silver with no copper showing, then it is a silver coin. Be careful with nickels however, because only the 1942 to 1945 nickels are silver. They are 35% silver and checking the sides will not work because they do not have enough copper in them to begin with.

1944 Steal Penny

One of the best finds you could get would be a 1944 steal penny. These penny's are worth between $ 100,000 and $ 200,000. The same is true for the copper 1945 penny. The reason for this is because copper was used for the war to make bullets. They used steal for pennies during 1945 so they are supposedly to be steel. If they are copper when you find a 1945 penny then you have a very rare wheat penny worth a lot of money.

You can use the silver side trick for half dollars as well. Older half dollars are ninety percent silver and semi old Kennedy Half dollars are 30% silver.

You can also go on eBay or coin websites like heritage auctions.com. You can get US coins, International Coins, ancient coins, and more. When you bid on a coin in an auction site. Be sure to make sure that the coin is in at least fine condition. You do not want a coin that is in bad condition because it makes the coin worth less.

Coin Roll Hunting

If you really want something cool to get added to, try going to your local bank. Go to the bank where your checking account is. Ask for rolls of coins! I usually ask for a box of pennies, which is $ 25 worth of pennies or 50 rolls. I also ask for a few dime and nickel rolls. What you'll find will always be a ton of fun. I collect wheat pennies which I find in every other roll usually, Indian Head pennies which in great condition are worth at least $ 10 especially if the word "Liberty" on the headdress band is clear. The 1906 S Indian Head Penny is worth $ 600! It is rare. I've found buffalo nickels which when the dates are legitimate are worth $ 2.00 at least. I found Mercury dimes which show a winged liberty bust of lady liberty and are silver. Also, silver war nickels. Taking out a quarter roll is fun too. You'll find a few silver ones now and then. A 1932 Silver quarter is worth good money. Happy coin hunting!

Source by Joe Fanning

A Fan’s Checklist Of What To Bring To A NASCAR Race

If you’re planning to attend a NASCAR race, then you can probably expect to spend a day at the track. There’s nothing worse than being unprepared for any outing, so consider a small checklist to make the day a fun-filled event.

  • Be sure to wear comfortable shoes because you will be doing a lot of walking. On a normal day, fans can expect to be at the track for a minimum of five to six hours and, depending on your seat location, there are stairs to climb and you will definitely want to have a comfortable pair of walking shoes.
  • Always bring a small umbrella or rain poncho – just incase those storm clouds decide to roll in during race time. If this should happen, the race will likely be stopped until the rain passes over and the track is dried. You’ll want to be dry while you wait for the race to resume. Purchase the smallest umbrella possible and tuck it in a purse or a pocket. There’s no need to carry a large, bulky umbrella around all day – especially if it ultimately isn’t needed. As a race fan, you’re always hoping for a sunny day, but it’s good to be prepared. If there’s a chill in the air, bring a light jacket.
  • Remember to bring plenty of drinking water. Bottled water is ideal, convenient and really hits the spot on a hot summer day. Keep in mind that racetracks are large and, as mentioned previously, there is a lot of walking involved. From the time that you arrive, climb the stands and find your seat, fans are looking at a potential 30 minute walk or more. Avoid the temptation to poor the water over your head and save it for drinking.
  • A snack is always a good thing to have on hand during raceday. Who wants to leave their seat when a hunger pain hits? Save yourself the time and pack a sandwich or candy bar from home. Don’t forget the hand sanitizer or soap, too!
  • Keeping in mind that attending a live event is different than a televised event is essential. Many of the luxuries of watching at home, on television, are absent at a live event. Sitting in the stands will leave you without the commentary, so consider a scanner and headphones. A list of driver frequencies are available at most tracks, which will enable you to hear the spotter and driver communicate with one another during the race.
  • Be sure to bring a camera and several rolls of film. If you’re using a digital camera, be sure that you have several brand new back-up batteries incase yours runs down through the course of the day.

Before you close that suitcase, there’s just a few more small items to remember. If you have a pit pass, bring along a small notebook for autographs. Consider bringing some cash, but not too much, for a visit to the many souvenir trailers lined outside the track. A final check should reveal that you’ve packed a pair of sunglasses and, if you’re seated high in the stands, grab a pair of binoculars and bring the action up close. After all, if a race isn’t close – what’s the point? Have fun.

Source by Bob Johnson

Does Your Fireplace Make Your House Warmer Or Colder

When you see the picture of the perfect American living room in a home, there’s a cozy room with a couch, recliner and a fireplace burning beautifully. People love to sit by the fireplace watching the flames encircling the logs. Not only does the fireplace add warmth but it adds atmosphere. Unfortunately a fireplace in a home is not perfect. There are many issues that make a fireplace very inefficient.

When a fireplace is burning, it radiates warmth into the air around it. But it also creates a current that actually pulls that air out of your room and up through the chimney. So basically warm air is escaping and your fireplace has to work even harder to warm your room. Yes, there is a damper on a chimney that supposedly keeps the inside air from escaping and the outside air from coming in. But most are not constructed very well and the seal around the edges of the damper still allows air to escape.

There are some things you can do to fix this problem. There is a damper that you can buy which is installed at the top of the chimney. This damper acts like a storm door and has a seal so that the air cannot sneak around it. You can get such a product online and you can install it yourself if you’re comfortable going on top of your roof.

Another option you have is to change your wood burning fireplace into a gas fireplace. You can get a gas fireplace insert which can look just like a regular wood burning fireplace. These heaters have artificial logs that look just like they’re burning. Depending on your home construction and budget, you have several options on how to install and vent the fireplace. Most gas fireplaces use propane or natural gas sources. Many homeowners go with this type of change because they get tired of having to keep cut wood around and disposing of the ashes. A gas fireplace eliminates that need.

You can also replace your fireplace with an electric heater. There are portable electric heaters that look just like fireplaces. You can get an electric fireplace heater that has a fan which can very efficiently heat a whole room quickly. Electric heaters are very efficient in the way that they heat a room. 100% of the electricity that is used is turned into heat and put back out into the room.

Another inconvenience is that the fireplace is usually in the room with the thermostat. The room with the fireplace becomes very warm and the thermostat turns off the heat. This makes rooms in the rest of the home cooler because the fireplace is not heating them. This may cause you to look into getting a portable space heater for other rooms in your home.

Source by Stacey Heaton

The Reason To Choose Stylish Sunglasses

There are assorted inexpensive sunglasses brands and various designer sunglasses to choose from that will make you look stylish at the mall. There are many shape collections. They range from aviator, round, square, or you can get others like hearts and stars, whatever your heart desires. The greatest and latest trend that everyone is turning to would be the big-sized stylish sunglasses.

Sunglasses were mostly seen as a style statement when you research back in history. Even though people are about the fashion we can still have style as well as protection against sun in the glasses. Today when you get sunglasses you are protected from harmful ultraviolet sun rays since most manufacturer’s make sure of it. Usefulness of glasses has always been a priority by most of us. But we shouldn’t worry about that. Wanting style does not mean less protection of the eyes and protection of the eyes does not mean you can’t have style!

You can also use stylish sunglasses in the sports world and can bring a lot of benefits for athletes and sportsmen. You can be ensured that your eyes will not get injured in activities because of the impact proof and shatter resistant lenses that they have. While looking at athlete’s who are wearing these stylish sunglasses will make them look cool and have their own unique look. You can add a little style and look fabulous while wearing stylish sunglasses for baseball, boating, golf, and other sports.

There is a large collection of diverse sunglasses frames today more than ever to choose from. Meaning they are more than a useful, daily of eye wear glasses. You can get a design of your choice and you can choose from different colored lenses. Light tan or green lenses are available for everyone, Which are the lenses most of the time that people feel are the best. If you want colors well you can get them too. colors like blue, pink. red, yellow, brown, etc.

Be it any gender, any age group, everyone will have a style that suits him/her. And when it is wholesale sunglasses, there is undoubtedly something for everyone. There is so much market for sunglasses that many entrepreneurs are going for its sale and one can always look for all the various options available in the market and pick the best suited one.

There are a range of style and comfort unisex sunglasses which makes for a better option in the fashion trend today. Whichever you style statement may be there is a lot to choose from. With so many styles, looks, shapes, and colors, finding a pair of sunglasses is easy. You can find a pair that suits you whether it be any gender or any age group.

Whatever sunglasses you may be interested in, stylish sunglasses can really add to your collection. They can make your wardrobe fun, make it casual, make it stylish or even make it look fancy! Stylish sunglasses just are all around a pair you should have! Take action and get you some today!

Source by Michelle Jones

The Best Sexual Positions: The Top 5 Mistakes Most Guys Make

One of the many challenges men have is to decide on what positions to use when getting booty. The biggest fears are that the woman will get bored with the “same old, same old” and as a result lose interest in sex. So the question becomes, what are the best sexual positions?

The best way to explain this is to talk about what NOT to do. With that in mind, I’ll now talk about the top five mistakes guys make when it comes to sexual positions, so that way you won’t continue making them.

Position Mistake 1: Imitating anything seen in a porn movie. This is probably the biggest reason that guys fail with sexual positions. Inexperienced guys think porn is a good model because they see studs banging beautiful broads, and… well, they just don’t know any better. The problem is that sexual positions in those sorts of movies are meant to display a good scene for viewers, not to maximize pleasure for the actors.

And in fact, one of the WORST positions for clitoral and vaginal stimulation is when the woman puts her ankles on your shoulders. With her pelvis bent back that far, she can feel pain in her cervix if you push in too far. Plus it’s a position that puts pressure. (If you ever have a chance to go behind the scenes and watch the making of an adult movie, you’ll see how quickly the mood gets killed when the actress keeps having to stop the scene to go to the bathroom!)

Position Mistake 2: Trying too hard to keep your weight off the woman, in any position. To a woman, sex is a way to get closer to her man. She loves it when he leans on the underside of her thighs. So here’s a tip for you to try… Next time you’re having sex with your woman (while you’re engaged in actual intercourse, that is), get more of your weight on her. You see, during sex, almost every woman enjoys feeling her man’s body pressed hard against her.

So how much weight should you put on her? Make it enough so that after you come, and the sexual frenzy dissipates, your woman will tell you that she feels like she’s being smooshed. Of course, do this within limits! If you’re on top off her grinding her pubic bone for too long, it can feel painful for her.

But the bottom line is that many, many women like to be pressured by at least some of the man’s weight. So save the gentlemanly sex for the royal family’s women!

Position Mistake 3: Letting the woman do all the work when she’s on top. For virtually every woman, sex is mostly a passive activity. So by being the motionless beta male, you destroy the whole purpose of sex for her, which is to open herself up to you penetrating into her body.

Position Mistake 4: Being a wimp. A lot of guys have read too many “Men are From Mars”-type books and think women like it if you ask permission for everything and let them take the lead. Be the alpha male instead and just “do it.” Flip her over, move her here and there. Be aggressive and even toss her about like a rag doll when you want to change positions, and… she’ll LOVE it! And don’t worry about it. If something is going on that the woman doesn’t like, she’ll let you know.

Position Mistake 5: Thinking the trickier positions are better. You don’t need to be upside down, hanging from a lamp, and doing something crazy. Just be normal. An old standby like the missionary (man on top, woman lying on her back) can be the best sexual position.

Tricky positions are just frustrating for everybody and often kill the mood because there’s too much “where should I put my arm?”… and not enough “let’s just have fun exploring.”

Source by John J. Alexander

Motorcycle Sunglasses Make For a Safer and More Enjoyable Ride

Motorcycle sunglasses or goggles are a part of any serious rider's standard gear. Not only do they help you look very cool while you're teasing down the asphalt on your bike, they serve as protective wear to ensure that you'll be riding your bike for many years to come. By protecting your eyes from UV radiation from the sun, insects and other debris, motorcycle sunglasses keep your eyes out of harm's way. You can not – and should not – operate a motorcycle with less than optimum vision, so keeping your eyes in the best shape can be a top priority for any motorcycle rider.

It's broadly agreed and accepted that wearing a helmet while riding a motorcycle is an absolute necessity. But if your helmet does not offer some sort of face protection then you definitely need to protect your eyes against the elements with quality sunglasses or goggles. A helmet will protect your skull during a tumble, but if you've been protecting your eyes you could probably avoid the tumble to begin with.

There are a few things to look for when shopping for a good pair of motorcycle sunglasses. Not unexpectedly, these are features common to almost all sunglasses used in outdoor activities whether it's riding motorcycles, bicycles, playing volleyball or fishing.

UV Protection: The lenses in your prospecting pair of sunglasses should offer 100% UV protection. Most of your riding is done on beautiful, sunlit days so you need to protect your eyes from harmful UV rays. Almost all high quality sunglass lenses filter out 99% – 100% off UV radiation, but you should be wary of cheap sunglasses.

Impact Resistant: You well know that when on the open road you often have to deal with airborne debris. This can come in the form of kickback from preceding vehicles, insects in your path, or even precipitation such as sleet or small hail. You definitely do not want any debris shattering your sunglass lenses. A shattering lens at high speeds can make an already dangerous situation much more so. Two qualities manufacturers who make incredibly resist resistant sunglass lenses are Oakley and Wiley X. In fact, Wiley X sunglasses and goggles are widely used by the US Military in combat because of their ballistic grade lenses.

Comfort: You might very well be wearing your sunglasses for several hours straight while riding, so definitely make sure that the sunglasses you purchase are comfortable. Any distractions you can eliminate will make for a safer and more enjoyable ride, so you certainly do not want shades that do not fit properly and pinch, slip or otherwise are a nuisance. Some high end sunglasses even offer climate control. These sunglasses come with an optional barrier to close the gap between the sunglass frames and your face to keep out precipitation, effectively turning your sunglasses into a pair of goggles.

The next time you're about to hit the open road on your bike, hog, or crotch rocket, make sure you've equipped yourself with the quality protective eyewear your eyes deserve. Keeping your vision healthy and intact will lead to many years of riding, so make sure you invest in motorcycle sunglasses that offer UV protection, are impact resistant and comfortable. And of course, do not forget that they should look cool, too! Happy riding!

Source by Emory Crider

Motorcycle Sunglasses Make For a Safer and More Enjoyable Ride

Motorcycle sunglasses or goggles are a part of any serious rider's standard gear. Not only do they help you look very cool while you're teasing down the asphalt on your bike, they serve as protective wear to ensure that you'll be riding your bike for many years to come. By protecting your eyes from UV radiation from the sun, insects and other debris, motorcycle sunglasses keep your eyes out of harm's way. You can not – and should not – operate a motorcycle with less than optimum vision, so keeping your eyes in the best shape can be a top priority for any motorcycle rider.

It's broadly agreed and accepted that wearing a helmet while riding a motorcycle is an absolute necessity. But if your helmet does not offer some sort of face protection then you definitely need to protect your eyes against the elements with quality sunglasses or goggles. A helmet will protect your skull during a tumble, but if you've been protecting your eyes you could probably avoid the tumble to begin with.

There are a few things to look for when shopping for a good pair of motorcycle sunglasses. Not unexpectedly, these are features common to almost all sunglasses used in outdoor activities whether it's riding motorcycles, bicycles, playing volleyball or fishing.

UV Protection: The lenses in your prospecting pair of sunglasses should offer 100% UV protection. Most of your riding is done on beautiful, sunlit days so you need to protect your eyes from harmful UV rays. Almost all high quality sunglass lenses filter out 99% – 100% off UV radiation, but you should be wary of cheap sunglasses.

Impact Resistant: You well know that when on the open road you often have to deal with airborne debris. This can come in the form of kickback from preceding vehicles, insects in your path, or even precipitation such as sleet or small hail. You definitely do not want any debris shattering your sunglass lenses. A shattering lens at high speeds can make an already dangerous situation much more so. Two qualities manufacturers who make incredibly resist resistant sunglass lenses are Oakley and Wiley X. In fact, Wiley X sunglasses and goggles are widely used by the US Military in combat because of their ballistic grade lenses.

Comfort: You might very well be wearing your sunglasses for several hours straight while riding, so definitely make sure that the sunglasses you purchase are comfortable. Any distractions you can eliminate will make for a safer and more enjoyable ride, so you certainly do not want shades that do not fit properly and pinch, slip or otherwise are a nuisance. Some high end sunglasses even offer climate control. These sunglasses come with an optional barrier to close the gap between the sunglass frames and your face to keep out precipitation, effectively turning your sunglasses into a pair of goggles.

The next time you're about to hit the open road on your bike, hog, or crotch rocket, make sure you've equipped yourself with the quality protective eyewear your eyes deserve. Keeping your vision healthy and intact will lead to many years of riding, so make sure you invest in motorcycle sunglasses that offer UV protection, are impact resistant and comfortable. And of course, do not forget that they should look cool, too! Happy riding!

Source by Emory Crider

The Low-Down on This Summer’s Shades

It seems like there is a worldwide plot to alter trends in sunglasses on a nearly yearly basis. It fails of course, but eventually something that should have never been in the first place becomes a trend through sheer persistence. Growing up we had a drawer in our house that held nothing but sunglasses of every size, shape and color. My parents finally sold that house and while moving them recently we rediscovered the drawer. Inside was a fifty year history of sunglasses in America. My sisters inspected each pair recalling who they belonged to and what vacation they were from or what boy they were dating at the time. My two daughters were of course ecstatic and gleefully picked out the ones they wanted, which was nearly all of them.

Back then only a few designers had gotten into the sunglasses game. We of course had Ray-Bans and Oakleys, which cost plenty, but there were no Dior, Gucci or Armani sunglasses to be found when I was growing up. Today you can’t throw a stick in an optometrist’s office without hitting a dozen designer frames. I’m not so vain that I will only wear the latest fashions, but if I’m dropping some money on a pair I prefer to get something that’s at least in style right now.

Oversized sunglasses are still in for better or worse. I tried a few frames by Gucci and Prada and laughed because some were so big they looked more like a mask than sunglasses. No, I don’t have an especially small face. Like all designer trends, they’ve taken it a step closer to ridiculous in an attempt to be unique. What is new is the variety of lens shapes and colors. I still can’t look at them without thinking of Charlie’s Angels.

Aviator glasses are also still in, but have undergone some kind of fashion inflicted mutation. Double frames, rose tinted gradient lenses, oh my. These have never been my go to as they just simply look like dude glasses. It doesn’t matter how well you do your hair, how sexy you dress or even how red your lipstick is, you still look like you’re wearing your brother’s sunglasses.

Of course cat eye sunglasses are back because they’re fabulous. I’m hoping this is a style that never goes away and even if it does I’m still wearing them until the day I die. I had a pair of black and green Armani’s with full tint lenses that made the beach at noon look like the dark side of the moon. I tried to find another pair after mine were lost somewhere between Nassau and Chicago, but they don’t sell that model anymore which is horrible.

If you do pick up a new pair of sunglasses this summer, remember not to throw your old ones out. Put them in that drawer with all the others so that someday you can pass them on. Plus you never know, they could come back in style.

Source by Sally Hamilton

Prices for Do It Yourself Sunroom Kits

Once upon a time, if you wanted to build a sunroom onto your home, you would have to hire and pay a contractor to do it for you. But with the introduction of sunroom kits, that is no longer necessary. You can order a do it yourself sunroom kit from any number of sunroom manufacturing companies, who will then ship to you the elements that are necessary to put the room together. The idea behind sunroom kits is that you should be able to save money on getting your sunroom installed by putting it together yourself. Not only are you providing the labor, but you are also cutting out the 'middle man' in the process of building your sunroom. This allows you to save money on the materials as well. Plus, depending on the do it yourself sunroom kit that you choose, you can also save money on future energy and maintenance costs.

First, understand that the price of a do it yourself sunroom kit will vary depending on your home's particular situation. For example, if you are choosing to build a small, aluminum sunroom on top of an existing deck or cement slab, it will be much less expensive than building a block foundation sunroom with more windows and wood framing. If you have an existing deck or slab, then it makes sense to choose that location for the sunroom because it is already properly graduated and prepared. In that case, you can measure the deck or slab and get the proper measurements for ordering your kit. But if you do not have a slab or deck already, then you will need to decide on the proper location for your sunroom. You will also need to grade and prepare the area before you can begin construction. This obviously changes the amount of work that you will be requiring of yourself when installing your do it yourself sunroom kit. Of course, you could always hire a contractor to put in the slab for a block foundation sunroom, and then build the rest of it yourself.

Choosing the Type of Do It Yourself Sunroom Kit

When you are ordering a sunroom kit, realize that it is typically designed for a sunroom that is not going to be connected to your HVAC system. If you want your sunroom to be heated or cooled by your existing system, then that is probably not a project you will want to take on with your do it yourself sunroom kit. Otherwise, you'll be relying on fans and portable heaters or coolers to keep your sunroom comfortable. Depending on the climate where you live, this may be just fine for you.

Getting a Quote for Your Sunroom

Companies that provide do it yourself sunroom kits have a number of standard sizes and types that they are ready to provide for you. These are the least expensive options because they are able to mass produce them and package them at a savings to them, which they will then pass on to you. However, that does not mean that you can not find the right kit for you and the design that you have in mind. If you find that the standard kits you can find do not fit the sunroom that you are looking to create, then you can certainly get a custom kit created, but you need to realize that it will cost more to do so. In order to get a quote for the sunroom kit you want to order, you will have to provide them with the measurements that you have selected for the design. This does not just include the dimensions of the sunroom itself; it also includes knowing how many windows you will have and where they will be placed. You will then also have to choose the materials that you want the sunroom to be built from, and the types of windows that you want. Will they all be stationary or will they be movable? What kind of glaze will they have on them? If this looks like it's an overwhelming number of decisions to be made, do not worry; you can get a great deal of help from the sunroom manufacturers themselves. Many of them have online design pages that will walk you through all of the choices you will need to make for your custom sunroom kit. The final kit, based on the design that you created, will be shipped to your home and will include customized installation plans as well.

Possible Problems With Do It Yourself Sunroom Kits

Probably the most common problem with a do it yourself sunroom kit is that the person who ordered it is simply not prepared for the type and amount of work that is involved. If you are not absolutely certain that …

Low Interest Rate Loans

Loans in particular have a lower rate of interest. Loans are issued subject to credit approval and equity requirements. Loans are issued subject to credit approval. Personal loans can be a godsend when you face a huge tax bill, an unexpected car repair bill, or another large expense.

Credit

A loan officer must determine your credit worthiness, even in the face of your bad credit history. Unfortunately, these rates often will be available only to borrowers with great credit who also have a credit worthy cosigner. Often the interest rates, fees and loan limits depend on the credit history of the borrower and co-signer, if any, and on options chosen by the borrower such as in-school deferment and repayment schedule. It is unclear how many borrowers qualify for the best rates, although the top credit tier typically encompasses about 20% of borrowers. Borrowers with bad credit can expect interest rates that are as much as 6% higher, fees that are as much as 9% higher, and loan limits that are two-thirds lower than the advertised figures.

Legally, a loan is a contractual promise of a debtor to repay a sum of money in exchange for the promise of a creditor to give another sum of money. If only one rate is listed, it is the best rate offered by the lender, and actual rates for borrowers with inferior credits cores will be much higher. Students may also be eligible for government loans that are interest free while in school on top of this line of credit, as private ones do not count against government loans/grants. By consolidating your credit card, loan and other debts you could end up with just one manageable amount to pay each month.

Interest

Interest rates are unlikely to drop enough over the next year or so to make it worthwhile to wait to consolidate. Interest rates for federal consolidation loans, fixed interest rate, weighted average of the interest rates of the loans consolidated, adjusted up to the nearest 0. Interest Relief is granted for periods of six months, up to a maximum of 30 months. Interest would normally be charged periodically according to the annual percentage rate (APR). Interest is then charged at a rate of 5% on the unpaid balance. Interest rates, which are periodically adjusted according to conditions, reflect the costs incurred by the IDB in borrowing funds, plus charges and spreads.

Many student loan providers offer low cost government and private loans with consistently high quality servicing and flexible repayment terms. Bank loans and credit are one way to increase the money supply. These may be available from financial institutions under many different guises or marketing packages: credit card debt, personal loans, bank overdrafts credit facilities or lines of credit corporate bonds. There are two types of auto loans, direct and indirect. Predatory lending is one form of abuse in the granting of loans. Grants may supplement these to aid students who face particular barriers to accessing post-secondary education, such as students with permanent disabilities or students from low-income families.

Source by Terrence Turner

7 Commonest Office Chair Annoyances – Tips For Resolving Them

Sometimes little things on an office chair are really annoying and they can drive you nuts trying to solve them. In this article I look at the top 7 annoyances and how to easily fix them.

Chair Keeps Sinking

Office chairs sink for 2 reasons, first because the pneumatic lift is worn out and is no longer able to carry any weight. When this happens the only answer is to replace the faulty lift and you need to contact the chair supplier to get a replacement.

The second reason this happens is usually because the height adjustment lever is damaged or out of alignment as a result what happens is the gas lift is permanently set to release any weight applied and so forces it to sink.

Turn your chair over and see if the lever is misaligned, sometimes all it needs is for the lever to be pressed back into position.

If the chair is a number of years old you may be faced with having to replace it where parts aren’t available or the overall condition of the chair is poor.

Squeaking Office Chair

When your office chair squeaks it can be really frustrating, especially when you can’t work out why it’s doing it.

Squeaks and creaks commonly have 2 sources, first any metal to metal contact typically where the back attaches to the chair seat. If this is the case try exposing the moving parts and coat those with a light spray of WD40 be careful not to get any on the chair’s upholstery.

The other common cause is loose fixings securing either the back or the mechanism to the seat, look for any large fixings and tighten them all up. Some of these may be concealed and not readily accessible with the risk of damage attempting to remove covers, so take care when trying to take them off.

Loose Gas Lift Post

This most commonly affects new chairs, when you pick up the chair to move it the top falls away from the bottom.

The gas lift post is made to wedge into the base or chair seat, if it’s come out, wipe off any oil or grease place it back together and sit down heavily in your chair and this should jam them together properly.

Static Shocks Getting Out of Chair

Static electricity shocks are unpleasant and can be quite difficult to resolve as they sometimes originate from your chair’s upholstery, clothing and more frequently from your office carpet.

Air conditioning can make things worse as it dries the air and increases the build up of static and the chance of getting a shock.

A portable humidifier can help reduce static as the moisture released lowers the likelihood of static building up. Some clothes are also more likely to create static problems, so see if a change of outfit helps.

If all else fails try gripping a metal part of your desk or chair before you get up and continue holding onto it before moving, this can ground the electrical charge.

Office Chair Height Setting Issues

Most office chairs are made to fit the average person which generally means people between 5 foot 6 inches and 6 foot.

However, people either side of these heights often find the seat’s height doesn’t work for them. Tall people end up with their legs pointing uncomfortably upwards whereas small built people discover their feet can’t be placed firmly on the floor.

Neither is desirable often all thats required is to replace the gas lift with a higher or lower version, so speak with the chair supplier and ask if they offer different lift options.

A foot rest is another alternative for smaller built individuals.

Office Chair Back No Longer Reclines

When you have an office chair where the back has stopped reclining it’s highly likely the back has been accidentally set to the locked position. A lot of chair backs are designed to move back and forward as you move and also include a function letting you lock the back in a pre-set position.

If you are having this problem it’s highly likely the chair back has been set locked. To release it try moving the control levers on the chair’s underside, you may need to lean back slightly to apply some weight before the locked position can be released.

Chair Back Won’t Stop Reclining All the Time

There are 2 possible problems here, first if the back doesn’t move and is leaning back significantly it’s likely the back is locked off at full recline so just follow the suggestions in the previous topic to release it.

The other situation happens when leaning back in you chair it just seems to fall away immediately with little or no resistance. This could be the result of a faulty mechanism, …