The Current State of Online Fashion And Stores After the Corona-virus Outbreak: The Role of Customer Reviews
Two of the businesses that were worst hit with the coronavirus pandemic outbreak is traveling and fashion businesses. With everybody stuck indoors and not able to go out to work and social events, there was no need for travel, neither was there need to put on fashionable clothes. People stopped buying new clothes and only needed clothes they could wear indoor, for which they probably did not need new ones.
As the world continues to recover from the pandemic and learn to leave with it while waiting for solutions, the need for fashion is slowly coming back. It could even be said that the pandemic has added a new dimension to our fashion, the use of face masks. There have been various styles and shapes of face masks that have been worn by different people. Most of these people would never have worn a face-mask if not for the pandemic. The current state of online fashion stores is discussed subsequently.
Online fashion stores
Online stores and other online services benefited immensely from the corona-virus pandemic. People who could not go out made orders online. Jeff Bezos, the founder of the biggest online store – Amazon, quickly rose to become the wealthiest man in the world again and even because the first to surpass the 200 billion USD wealth mark. However, not every niche of online store enjoyed this type of success with the fashion retail stores being one of those. When there is no need to go out, there is not going to be the need to buy new clothes. Hence, everybody was stuck indoors and were not buying new clothes.
With movement now being allowed and people going back to their lives, one of the major constants for many people is the fact that they gained some weight during the pandemic. It was normal that after staying between 2 to 3 months at home without stepping out as well as eating without many activities to burn the calories, many people gained weight. Clothes that were initially their size became tight on them and they had to order for new ones while thinking of how to lose weight. Hence, the lock-down and subsequent relaxation of the lock-down led to a situation where people had to buy clothes a size up to resume work.
The role of customer reviews
The impact of the corona-virus pandemic on online fashion stores has resulted in a new reason for people to look for reviews. The pandemic and the ensuing lock-down came so suddenly that many fashion stores were stuck with orders that just arrived or still on the road. With nobody buying after the lock-down and how quickly fashion continues to change, some of the online fashion stores are now stuck with clothes that are no longer fashionable. There is also the fact that people now want clothes with matching face masks that they can use. This would not be available for orders before the pandemic except the fashion store quickly looked for an alternative to get it. People now need to read reviews to know if they can trust their former online stores (some of which might have closed down) or find new ones. Hence, as a former or prospective customer, you should read Harvey Nichols opinions to know how they are faring after the pandemic.