The Fendi label is a name associated with luxury and high fashion. Fendi handbags are now something that celebrities are frequently seen with. Fendi was founded in 1918, making the Fendi name almost a hundred years old! Adele Casagrande was the founder of the Fendi label. She originally set up a store in Rome, Italy to sell fur and leather in a boutique-type shop. Later on, Casagrande was married to a designer and business man, who was called Eduardo Fendi. The Fendi label became very popular after the boutique name was changed to Fendi.
In 1932, the Fendi company opened another store in the Via Piave region of Rome. This store took off, and became very popular among the citizens who had a taste for luxury items. The designer accessories for sale at the boutique became a big hit, including their Fendi handbags. After a while, the Fendi family, including the children, all became involved in the family business.
Fendi really took off around the second half of the Twentieth Century. During this time, Bloomingdales, an extremely popular and high-end department store started to carry Fendi handbags. This made the Fendi name internationally famous. Soon, the Fendi name began to spread all over Europe and the United States. A line that used less-expensive furs and designer accessories was created by Fendi in 1969, which was also a big hit.
Fendi handbags are now one of the most sought-after items in luxury designer wear. Due to the advancement of modern technology, people no longer need to even leave their homes to experience great luxury! You can easily buy a Fendi handbag online, but not all places are created equal. The best way to find deals for these amazing items, is through luxury handbag auction sites. While there is some concern of authenticity, it is very easy to tell apart fake handbags from genuine ones. Furthermore, the handbags almost always sell below retail value if you buy them through luxury handbag auction sites.